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[ tara duveanu ] [ finding out how online marketing and social design work together ]
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Posts tagged "memory"

In a Princeton study, 18-40 year old test subjects were allowed to read short descriptions of aliens either in a “disfluent font” like Comic Sans or Bodoni or a “fluent font” like Arial. After a 15 minute delay, participants were able to recall 14% more information if it was presented in the disfluent font.

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We bullshit for each other. We tweak our stories so that they become better stories. We bend the facts so that the facts appeal to the group. Because we are social animals, our memory of the past is constantly being revised to fit social pressures.